Music Business Marketing - Vicarious music marketing and promotion

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Music Business Marketing - Vicarious music marketing and promotion. The LW & TAG2nd Music Business Book Video Blog

Yes, that is a Curious George doll. Yes, its mine and yes, this video is still about the music business, music business marketing and the way people relate to your marketing, your content and your music. In any type of business marketing, the message often becomes too linear and becomes just about the product and not about they who, what, where, when, why and how of why it should be purchased.

Some of the best music business marketing or any type of marketing and promotion for that matter can come from how some one can not only relate to the product as to why they might like it or want it, but also, the actual relating and connecting some one can have with that product or the story behind that will draw their interest in that much more.

While, I am pretty sure that none of you could give a shit less about My Curious George doll and the fact that a 38 year old still has this stuffed animal in his possession, you might relate to the stories about an item you have had or the connection to the past that it represents to you. Taking your music business marketing with a broader stroke and not just sharing what a song means or what an album is and instead sharing it as a wider level of how it can be perceived, related to or connected with for other people, will draw others in that much more.

The music business is full of artists that are using very direct and forced marketing and promotion techniques that overly define and put their music either in a box or on the opposite side, keep it too vague to connect. Find that middle zone for yourself in the music business when it comes to music marketing. Give the potential fan or buyer a way to relate to you, your music, your merchandise and your stories through a vicarious manner that might make them connect in an indirect way, that ends up directing them to your sites, your music and your shows.

LW
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Music Consultant, Producer & Coach Loren Weisman works to help, assist & consult independent artists, musicians, businesses, labels & managers to achieve sustainable success. He has been a part of over 700 albums as a drummer and music producer. Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields.

For more on LW's business speaking, music consulting, music coaching or other services, visit: http://lorenweisman.com/ or http://facebook.com/lorenweisman/

TAG2nd
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The Artist's Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music today. Full of practical advice, this music industry guide provides comprehensive details on how to achieve self-empowerment and optimize your success in today's music business.

For more on Loren Weisman's new music business book, The Artist's Guide to Success in the Music Business, visit: http://tag2nd.com/

GBG
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To order the book for sales, please contact Ingram, Baker & Taylor or Greenleaf Book Group (800.932.5420).
For publicity information, please contact Madeline Meehan at mmeehan (at) greenleafbookgroup.com or 512-891-6100
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