Reagan's Nashua Moment

Feb 23, 1980.

In the New Hampshire primary, a single symbolic act dramatized the debut of Reagan's new image as a candidate and the demise of Bush's presidential hopes. It occurred during what was scheduled to be a two-person debate between Bush and Reagan in Nashua, New Hampshire, on Feburary 23, the Saturday before balloting. As it turned out, Bush crumpled under pressure orchestrated by Reagan's camp.

Initially, both Reagan and Bush had seen advantages in a two-person debate sponsored by a local newspaper. When the FEC ruled that newspaper sponsorship of the debate amounted to an illegal campaign contribution and when Bush refused to pay half of the debate's cost, Reagan agreed to underwrite it himself.

Reagan then moved to include the other five contenders - a move that identified him both as a candidate and a unifier. When the other candidates showed up on stage, Bush froze.

As Reagan made his case for inclusion of the other candidates, the moderator ordered Reagan's mike turned off. Reagan responded, "I'm paying for this microphone, Mr. Green." The fact that the moderator's name was Breen seemed to matter little. The crowd cheered. When neither newspaper hosting the debate nor Bush would accede to the inclusion of the others, the other candidates left the stage. Reagan's prospects had been boosted, Bush's buried. Reagan carried New Hampshire 50% to Bush's 23%.

(Excerpted from "Packaging The Presidency: A History and Criticism of Presidential Campaign" by Kathleen Hall Jamieson)